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A labour of love

As one of the long-standing Internet verticals, the Online Dating industry is currently being re-energised as a flurry of new entrants try to capitalise on the opportunities created by social media and mobile Internet ubiquity. As the market continues to evolve, the established players continue to pursue innovation and growth through acquisitions, and a fresh wave of start-ups look to capitalise on a rapidly evolving and potentially much larger market.With the boundaries between online dating in the traditional sense and social networks quickly becoming blurred, we think the Online Dating sector is set for strong growth, driven by the increasingly social dimension of online dating and the ease and convenience of mobile dating.