Bridgepoint Development Capital
About the Client
Bridgepoint Development Capital (‘BDC’) provides funding to businesses headquartered in France, the Nordic region and the UK, typically buyouts valued up to EUR 150 million. It is part of Bridgepoint, the international private equity group, which invests in businesses across Europe valued between EUR 200 million and EUR 1 billion and currently has assets under management of c. EUR 8 billion.
About the Deal
GP Bullhound acted as the exclusive financial advisor to Bridgepoint Development Capital on its investment in MVF.
Bridgepoint Development Capital (‘BDC’) has taken a 40% stake in MVF, one of the UK’s fastest growing technology companies, to facilitate accelerated growth, potential acquisitions and continued international expansion.
MVF specialises in online customer acquisition and lead generation. The business uses proprietary technology, data driven analytics and in-house digital marketing expertise to provide some of the world’s leading brands with high volumes of new customers that generate a strong return on investment.
The transaction underlines GP Bullhound’s depth of experience in digital marketing, being its eighth transaction completed in the sector in the last 18 months alone, including those completed for clients such as Realise, TLGG, Fjord, Somo, Great Fridays and Fetch.
Simon Nicholls, Partner at GP Bullhound, said: “GP Bullhound is delighted to have advised BDC on its investment in MVF. ‘Next generation’ demand generation models like MVF are a key part of the growing performance marketing sector”.
Chris Graves, Director at GP Bullhound, said: “The rapidly evolving digital media landscape presents great growth opportunities that are well suited to private equity investment. As sector specialists we are pleased to have advised BDC on an investment which is a great example of this trend”.