About the Client
FLOWFACT is one of the leading CRM providers for the real estate industry in Germany. The company was founded in 1985 and has more than 120 employees based in Cologne. Over 4,500 real estate companies use FLOWFACT solutions, for example, to transfer their listings to property portals like ImmobilienScout24.
About the Deal
GP Bullhound, the international technology investment bank, acted as the exclusive financial advisor to FLOWFACT AG (“FLOWFACT”) on its sale to ImmobilienScout24.
ImmobilienScout24 is expanding its Customer Relationship Management (CRM-System) activities with the acquisition of Cologne based FLOWFACT. The transaction generates valuable synergies by enabling ImmobilienScout24 to offer its customers the industry-leading CRM-System. At the same time, as a 100% subsidiary of ImmobilienScout24, FLOWFACT benefits from unique growth opportunities and reach.
FLOWFACT will remain independent after the acquisition, but both companies want to work closer together to ensure streamlining of product developments. Both companies will benefit from the long-standing experience and specific know-how of the other. Customers of both companies will in turn benefit from a clear competitive advantage from better products and even faster service.
This represents the completion of GP Bullhound’s 24th transaction in 2014 and further highlights the firm’s commitment to working with category leaders.
“FLOWFACT is the ideal partner for ImmobilienScout24 when it comes to providing our customers with an optimally aligned workflow, and thus with an even better user experience in the arena of digital property marketing”, says Marc Stilke, CEO and spokesperson for ImmobilienScout24 management.
Klaus Kappert and Lars Grosenick, board members and managing directors of FLOWFACT, add: “Under the roof of Germany’s leading real estate portal, we are close to all portal innovations. This enables us to develop perfectly integrated transaction processes, providing our clients with clear competitive advantages.”
“GP Bullhound’s deep sector expertise, advisory experience and global network proved invaluable throughout the process and for getting the best deal done”, commented Lars Grosenick, board member and Co-Founder of FLOWFACT.
Julian Riedlbauer, Partner at GP Bullhound and head of its Berlin office stated “It has been a pleasure to advise FLOWFACT and its shareholders on this marquee transaction. FLOWFACT is the category leader in Germany for SaaS and Mobile App Solutions for the Real Estate industry, and we see a great fit for FLOWFACT with ImmobilienScout24. Our San Francisco office played an important role in creating a competitive environment among potential buyers, resulting in a good deal for FLOWFACT and its shareholders.”