About the Client
Based in Leipzig, Germany, IT Sonix is a privately-owned software provider specializing in outbound contact centre solutions with a particular focus on tele-marketing. The company specializes in the development and sale of high-quality software-based communication products for the contact centre industry. Customers throughout Europe benefit from using its communication products, predictive dialers and campaign management solutions. ELSBETH, IT Sonix’s flagship solution, is a fully featured, general purpose, outbound suite combining a powerful predictive dialer, campaign management, call scripting, real-time speech analytics and agent coaching capabilities. The ELSBETH products are installed in 10 of the 30 largest German contact centres and can be deployed as an on-premise, hosted, or SaaS solution. Founded in 1999, the company has offices and data centres in Germany, the UK and Italy.
About the Deal
GP Bullhound has acted as the exclusive financial advisor to IT Sonix AG (“IT Sonix”) on its sale to Canada based publicly listed Enghouse Systems Limited (TSX:ESL) (“Enghouse”).
“We are very excited to be part of the Enghouse family – an enterprise software company with strong resources and global reach” stated Dr. Andreas Lassmann, CEO of IT Sonix. “We look forward to accelerating our growth and product capabilities while maintaining the high level of service our customers have come to expect from us”.
“We would like to thank GP Bullhound for their support throughout the entire M&A process. The experience and dedication provided by their international technology banking teams proved to be very important for the process”, commented Dr. Lassmann.
“This acquisition represents the culmination of a great journey by the founders of IT Sonix and I am pleased that we could utilise our international reach through our San Francisco office to drive this to a successful close” stated Julian Riedlbauer, Partner and Head of GP Bullhound’s Berlin office.