About the Client
Media Partisans is a globally leading digital content publisher, operating several internationally well-known channels, such as Hefty.co, Heftig.co and GenialeTricks.de. Media Partisans’ editors create content and produce videos in 10 languages and cover a variety of verticals such as lifehacks, food, health & beauty and animals. In just two years the company has managed to grow its Facebook fan base to more than 30m, drawing over 73m monthly unique visitors to its websites thanks to its best-in-class content. With over 3bn video views per quarter, video content will represent a cornerstone of the company’s future growth path.
About the Deal
GP Bullhound acted as the exclusive financial advisor to Media Partisans GmbH (“Media Partisans”) on the sale of a majority stake to FUNKE Mediengruppe (“FUNKE”)
This represents the completion of GP Bullhound’s 17th transaction in 2016 and further highlights the firm’s strong position in advising digital media category leaders.
“GP Bullhound’s international team has been fully committed to the success of this deal and did go the extra mile for us. With their strong local and global reach, Julian Riedlbauer and Sebastian Markowsky, as well as their team, have found not only the best partner, but the right deal for the shareholders”, commented Michael Gloess, Founder and General Manager of Media Partisans.
Julian Riedlbauer, Partner at GP Bullhound and Head of its German office, stated: “We have run an international structured process. I’m happy that in the end a leading German media group qualified as the best partner for our client. I’m confident that both companies have a lot of synergies and that our client will efficiently contribute to the digital transformation of FUNKE.“
Sebastian Markowsky, Director at GP Bullhound in Berlin added: “With this landmark transaction we further enrich our expertise in digital content.”