About the Client
Muzicall provides outsourced, end to end RBT (ringback tone) services to some of the leading operators in Europe, including Orange, Vodafone and T-Mobile. The funding will enable Muzicall to further implement its vision of making RBTs – usually a piece of music that replaces the ‘ring ring’ sound a caller hears before their phone call is answered – available to all European mobile phone users. Muzicall’s RBT.4.ALL platform enables customers to create their own content library, giving them the ability to assign a different tune for different callers, thereby creating a very rich and personalised experience.
About the Deal
GP Bullhound acted as sole advisor to Muzicall Ltd on its US$13.5m expansion capital round of financing. The funding was provided by Orkos Capital, Veddis Ventures and GP Bullhound Sidecar together with the existing shareholders Bluerun Ventures and Thule Investments. This deal underlines GP Bullhound’s long-standing successful track record in the mobile sector.
“We have benefited from GP Bullhound\’s broad reach amongst technology investors and as a result we now have investors from France, Iceland, Finland, the US and a family office from Gibraltar. I was delighted by the team’s commitment to our deal and by their negotiating skills right up until the final minute,” says Patrick Allainguillaume, CEO of Muzicall.