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Driving Student Engagement Through Interactive Content

Tromsø, 11 July 2024 - GP Bullhound is pleased to announce its role as the exclusive financial advisor to H5P on its acquisition by Canada-listed D2L (TSX:DTOL).

H5P is a leading provider of interactive content creation software used by higher education, K-12, and corporates globally to increase engagement and boost learning by creating and enriching course materials. 

Founded in 2014, the company’s innovative suite of over 60 interactive content tools in areas such as live-engagement activities, formative assessment, and interactive learning, along with its AI-powered Smart Import Tool, help educators access enriched course materials to boost learning outcomes, driving innovation and engagement for millions of individuals in more than 50 countries. H5P Group has approximately 30 employees, primarily based in Norway.

This transaction aligns with D2L’s commitment to expanding its learning platform with a focus on technologies that enhance the learning moment and improve learning outcomes.

“I am extremely excited to join D2L and to accelerate the vision of H5P. Together, we will help more educators around the world create better interactive content faster, leading to stronger learning outcomes. GP Bullhound orchestrated a highly competitive process and played an important role in achieving a successful outcome,” said H5P Group CEO and founder Svein-Tore Griff

“It has been a pleasure to advise the founders and shareholders of H5P during this transaction. The team has built a fast-growing, highly profitable, and retentive education software company with a large global teacher following and a strong product-led-growth motion – these attributes resonated well with the market and drove considerable interest among buyers”, said Carl Wessberg, Partner at GP Bullhound. 

The transaction further demonstrates GP Bullhound’s strong transatlantic presence and expertise in advising education software and technology companies, including the acquisition of GoStudent by Studienkreis, the acquisition of Busuu by Chegg, and the investment in Lingoda by Summit Partners.

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About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe and the US.

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