Adlucent acquired by Advantage Solutions
Combining audience data with predictive advertising to convert customers.
April 09, 2017
New York, April 2017
Adlucent is a platform for internet retailers to create, launch and manage high-volume and product-based online campaigns. Adlucent combines advanced audience data with predictive advertising technology to help retailers find, engage, and convert their most valuable customers.
Adlucent, the data and analytics-driven search and digital marketing agency, has been acquired by Advantage Solutions, a leading sales and marketing agency.
Transaction led by GP Bullhound’s New York team while part of AdMedia Partners
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