Anumex was launched in 2004, and is today a leading online classifieds site in some of the 31 Mexican federal states. Up until Schibsted’s acquisition, Anumex was owned by its founders and financial investors.
Schibsted’s fully owned existing online classifieds site Segundamano.mx is the largest online classifieds site in Mexico in terms of traffic, content and brand recognition. Anumex will further strengthen this position.
Rolv Erik Ryssdal, CEO of Schibsted Media Group, said: “By combining the two sites, we are able to create additional value for buyers and sellers through an even larger and more liquid market place. This acquisition represents another move towards our goal of establishing strong, market leading online classifieds positions in attractive markets. To achieve this goal, we invest both through organic initiatives, bolt on acquisitions and structural agreements.”
Per Roman, Managing Partner of GP Bullhound commented: “We are delighted to have advised Anumex and its experienced founders and investors on this landmark transaction in the Mexican online classifieds market. I am also very pleased as this is yet another successful transaction for us in the online marketplace industry.”
This represents the completion of GP Bullhound’s 9th transaction in 2015 and further demonstrates the firm’s transatlantic footprint and capability, and its commitment to working with category leading businesses in the online marketplace sector.
For enquiries, please contact Per Roman at firstname.lastname@example.org or Johannes Åkermark at email@example.com
As dealmakers in technology, GP Bullhound provides independent strategic advice on mergers and acquisitions and private placements to entrepreneurs, companies and investors. By combining a true passion for innovation with great access to global buyers and capital across Europe, US and Asia, GP Bullhound has completed transactions with many category leaders including Avito, Delivery Hero, Fjord, King.com, Pingdom, Pozitron and Spotify. The firm was founded in London in 1999 and today also has offices in San Francisco, Stockholm, Berlin and Manchester. For more information, please visit www.gpbullhound.com
Anumex is a leading online classifieds company headquartered in Guadalajara, Mexico and was founded in 2004. For more information, please visit www.anumex.com
Schibsted Media Group is an international media group with 6800 employees in 30 countries. For more information, please visit www.schibsted.com