Kepler Group Acquired by KYU
A leading provider of data-driven digital marketing services to Fortune 500 clients.
New York, April 5, 2018 - GP Bullhound acted as the exclusive financial advisor to digital marketing agency KEPLER GROUP on its sale to KYU Collective, a strategic operating unit of Hakuhodo DY Holdings (TSE:2433)

Founded in 2012, KEPLER is a leading provider of data-driven digital marketing services to Fortune 500 clients in the financial services, travel, retail, healthcare and other industries, actively managing client programs in over two dozen countries worldwide and nearly $300 million in media spend. KEPLER is headquartered in New York City and also has offices in San Francisco, Chicago and Philadelphia.

Rick Greenberg, KEPLER’s Founder and CEO, commented: “GP Bullhound was a great asset for us throughout this process. Their expertise and relationships in the sector proved to be invaluable as we secured a terrific outcome for all stakeholders.”

Alec Dafferner, Partner at GP Bullhound, commented: “We are proud to have advised KEPLER. The acquisition will strengthen KYU’s programmatic capabilities by bringing a world-class team and platform while also allowing KEPLER to continue its growth on a global scale.”

This transaction further underlines GP Bullhound’s expertise in advising category leaders in the data-driven Digital Services sector, following previous transactions completed for clients such as Media iQ (investment from ECI Partners), Ansira (acquired by Advent International) and Essence (sold to WPP), among many others.

For inquiries please contact:
Alec Dafferner, Partner, at [email protected], or Christopher Park, Vice President, at [email protected]

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit, or follow on Twitter @GPBullhound.