GP BULLHOUND ADVISED MEKANISM ON ITS ACQUISITION BY PLUS COMPANY, AN INTERNATIONAL AGENCY NETWORK BACKED BY CVC CAPITAL PARTNERS
Redefining the modern marketing agency.
San Francisco, 22 June 2022 - GP Bullhound acted as exclusive financial advisor to Mekanism, an award-winning creative agency, on its acquisition by Plus Company, an international agency network backed by CVC Capital Partners.

Founded in 2003 and led by Jason Harris, Pete Caban, Tommy Means and Ian Kovalik, Mekanism is a full-service ad agency that blends creativity and performance to build great brands. With offices in San Francisco, New York, Chicago and Seattle, they serve as collaborative business partners to some of the world’s best brands including Quaker, Amazon, Jose Cuervo, Stitch Fix, Alaska Airlines, Charles Schwab and OkCupid, among others. Mekanism has been named to Ad Age’s A-List and twice to their Best Places to Work. Most recently, Mekanism was named Independent Agency of the Year and Jason Harris named CEO of the Year by The Drum.

The acquisition of Mekanism gives Plus Company a foothold in the US market and a platform from which to build its full funnel marketing solution.

Alongside the Mekanism acquisition, Brian Whipple, former CEO of Accenture Interactive, has joined Plus Company as an independent board member and Board Chair to support the company’s continued investment in senior leadership and its commitment to multidisciplinary collaboration and technology.

Jason Harris, Co-founder & CEO at Mekanism: “Mekanism has found the perfect partner. Plus Company wants to lift up our culture, creativity and clients. The vision of bringing creativity and technology together lines up with our Soul & Science focus. We are thrilled to join the talented group at Plus Company in the U.S. in this new interagency model made for the modern era of world-class marketing solutions. The GP Bullhound team was instrumental in both guiding us through the acquisition process and helping us evaluate multiple offers to determine the best proposal.”

Alec Dafferner, Partner at GP Bullhound, commented: “In the ever-changing landscape of marketing, Mekanism has consistently outperformed its peers by combining traditional creative capabilities with the power of data. The merger of Plus Company and Mekanism will create a new industry leader that redefines the role of a modern marketing agency.”

This transaction is further testament to GP Bullhound’s expertise in digital services, having advised on the acquisition of Pixly by Acceleration, Bliss Point Media by Tinuiti, Byte by DEPT, and the investment in Jellyfish by Fimalac, among many others.

Enquiries
For enquiries, please contact:
Alec Dafferner, Partner, at [email protected]
Eric Crowley, Partner, at [email protected]
Okan Inaltay, Vice President at [email protected]

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.

Region
USA