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GP Bullhound advises Conrad Caine on sale to WPP

London, 22 January 2016 – GP Bullhound, the technology investment bank, acted as the exclusive financial advisor to Conrad Caine on its sale to Possible, a WPP digital agency.

Conrad Caine, a full-service digital agency based in Munich, has been acquired by Possible, an international digital creative agency operating as part of WPP Digital. Conrad Caine will provide Possible with a major presence in the German market and add operations in Brazil and Argentina. It also expands Possible’s technology footprint, deepening their Java development and B2B experience.

Since its founding in 1998 in Munich, Conrad Caine has consistently ranked as one of Germany’s fastest growing creative agencies. Employing 140 people across three offices in Germany, Argentina and Brazil, the company creates top-tier campaigns for global and local brands, helping them connect with consumers across online, mobile, video and social platforms. The award-winning agency works for numerous blue chip clients including Siemens, Deutsche Bank, Allianz and Goodyear Dunlop.

Conrad Caine, CEO, said: “Possible’s emphasis on creativity and measurable success makes them the perfect partner for us. GP Bullhound were a great advisory partner for us, with deep expertise and a long track record in the digital marketing sector.”

Simon Nicholls, Partner at GP Bullhound commented: “This is our 12th transaction in the digital marketing arena in the last two years. As corporate expenditure on digital transformation expands, we continue to see significant ongoing appetite for exciting, fast-growing digital agencies like Conrad Caine.”

Julian Riedlbauer, Partner at GP Bullhound and head of the Berlin office, said: “Germany is seen as a key strategic market by international consolidators and this deal represents our third successful cross-border transaction into the German digital marketing sector in the last twelve months.”

This transaction underlines GP Bullhound’s international reach and depth of experience in digital marketing and digital services following on from recent successful transactions, including those completed for clients such as Essence, Designit, Fjord, Glispa, Seren, Realise, TLGG, Somo, Great Fridays and Fetch.

Enquiries
For enquiries please contact:
Simon Nicholls, Partner, simon.nicholls@gpbullhound.com
Julian Riedlbauer, Partner, julian.riedlbauer@gpbullhound.com

About GP Bullhound
As dealmakers in technology, GP Bullhound provides independent strategic advice on mergers and acquisitions and private placements to entrepreneurs, companies and investors. By combining a true passion for innovation with great access to global buyers and capital across Europe, US and Asia, GP Bullhound has completed transactions with many category leaders including Avito, Delivery Hero, Fjord, King.com, Pingdom and Spotify. The firm was founded in London in 1999 and today also has offices in San Francisco, Stockholm, Berlin and Manchester. For more information, please visit www.gpbullhound.com or follow on Twitter @GPBullhound

About Conrad Caine
Conrad Caine is a full-service agency for digital transformation. By applying their strengths in consulting, creativity and technology, they support their client’s development during the transformation to digital. Its clients include Allianz, Audi, Baldessarini, BMW, the Bavarian State Ministry, Deutsche Bank, Deutsche Bahn, the Fraunhofer Institute, Hochland, the Otto Group, Siemens, and Sky. Campaigns and websites developed by Conrad Caine have won awards including the Cannes Lion, the German Prize for Online Communication, the iF communication design award, the red dot design award, and the German Design Award. Founded in 1998 and based in Munich, the company now employs 140 people in Germany, Argentina and Brazil. For more information, please visit www.conrad-caine.com

About Possible
Possible is a creative agency that cares about results. Possible backs up every idea with real-world insights to create work that makes a difference and makes a measurable impact. With more than 1,300 employees around the globe, Possible brings results-driven digital solutions to some of the world’s most dynamic brands, including Microsoft, Procter & Gamble, AT&T, Shell, and the Coca-Cola Company. Possible is a WPP Digital agency. Learn more at www.possible.com.