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GP Bullhound advises Playdemic on sale to TT Games

Manchester, 8 February 2017 – GP Bullhound, the European technology investment bank, acted as the exclusive financial advisor to Playdemic Limited (“Playdemic”) on its sale to TT Games, part of Warner Bros. Interactive Entertainment, and the makers of best-selling LEGO® titles including “LEGO® Star Wars™” and “LEGO® Dimensions™.”

Playdemic is one of Europe’s leading mobile games companies, focused on creating innovative, meaningful mobile games that engage and delight players. Playdemic’s products include the hit game “Village Life” and the recently launched “Golf Clash,” which is already a top grossing title in the US and internationally.

This acquisition by TT Games will allow Playdemic to both grow its existing business and leverage its expertise in mobile to develop games based upon well-known characters and franchises within the Warner Bros. Interactive Entertainment portfolio.

“GP Bullhound’s team has been fully committed to the success of this deal. With their strong local and global reach, and exceptional industry knowledge, Hugh Campbell, Nick Horrocks and their team have helped deliver a deal which works for all shareholders both now and in the future”, commented Paul Gouge, CEO of Playdemic.

Hugh Campbell, Managing Partner at GP Bullhound, said: “We are delighted to have worked with Paul and his team. The gaming sector in the North is incredibly strong and we are delighted to bring our global experience in gaming to bear in helping Paul and his team achieve the next step for Playdemic“.

This represents GP Bullhound’s fourth transaction in the gaming sector in the last nine months, and with transactions completed for Innogames and LeoVegas, further highlights the firm’s global leadership in this area. GP Bullhound’s Manchester office has also previously advised leading games developer Sumo Digital on its refinancing.

Enquiries
For enquiries please contact: Hugh Campbell at hugh.campbell@gpbullhound.com, or Nick Horrocks at nick.horrocks@gpbullhound.com

About GP Bullhound
GP Bullhound is a leading European technology investment bank with a passion for entrepreneurship. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester and Paris. The firm’s advisory team has completed over 240 M&A and Capital transactions to date, working with category leaders including Essence, Avito, Delivery Hero, Fjord, King Digital Entertainment, Pingdom, Innogames, Spotify and many more. Through its principal investment team, GP Bullhound provides institutions, family offices and entrepreneurs with access to some of the most ambitious privately-held technology and media companies in Europe. Furthermore, the firm’s events and speaking activities bring together thousands of Europe’s leading digital entrepreneurs and technology investors throughout the year, and its thought-leading research is read by decision makers globally, and regularly cited in leading newspapers and publications. For more information, please visit www.gpbullhound.com, follow on Twitter @GPBullhound or watch our video here

About Playdemic
Founded in 2010, Playdemic is one of Europe’s leading mobile games companies. Employing 35 staff at its Manchester UK Studio, they aim to build games players love. To do so, they believe this requires incredibly talented people, a highly stimulating and supportive environment and the freedom to pursue excellence. These form the foundations of the Playdemic philosophy.