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GP Bullhound advises Stickyeyes on sale to IPG

London, 8 September 2016 – GP Bullhound, the technology investment bank, acted as the exclusive financial advisor to STICKYEYES on its sale to IPG MEDIABRANDS, part of the INTERPUBLIC GROUP

Stickyeyes provides creative search and content marketing, influencer engagement and video production and has over 140 employees across the group’s offices in Leeds, Peterborough and London.

IPG Mediabrands manages the global media related assets of the Interpublic group, managing over $37 billion in marketing investment on behalf of its clients and employing over 8,500 marketing communication specialists in more than 130 countries.

The acquisition will enhance the range of services Stickyeyes can offer to existing and new clients, and increase IPG Mediabrands’ existing footprint in the digital marketing industry.

Craig Chalmers, CEO of Stickyeyes, said: “IPG Mediabrands’ expertise in media buying, programmatic and data will combine seamlessly with our audience-focused digital engagement approach to create something that we believe is truly unique in the market. GP Bullhound were a great advisory partner for us, showing strong commitment and deep expertise in the digital marketing space throughout the process.”

Simon Nicholls, Partner of GP Bullhound commented: “GP Bullhound is delighted to have advised Stickyeyes on its sale to IPG. Stickyeyes is a strategically valuable asset offering a seamless blend of search and content expertise underpinned by proprietary tools and data – we think it is a great fit for IPG Mediabrands.”

This transaction underlines GP Bullhound’s international reach and depth of experience in the Digital Agency sector, following on from recent successful transactions, including those completed for clients such as The BIO Agency, Essence, Potato, Conrad Caine, Designit, Fjord, Glispa, Seren, Realise, TLGG, Somo, Great Fridays and Fetch.

Enquiries
For enquiries please contact: Simon Nicholls, Partner, at simon.nicholls@gpbullhound.com, or Chris Graves, Director, at chris.graves@gpbullhound.com.

About GP Bullhound
As dealmakers in technology, GP Bullhound provides independent strategic advice on mergers and acquisitions and private placements to entrepreneurs, companies and investors. By combining a true passion for innovation with great access to global buyers and capital across Europe, US and Asia, GP Bullhound has completed transactions with many category leaders including Avito, Delivery Hero, Fjord, King.com, Pingdom and Spotify. The firm was founded in London in 1999 and today also has offices in San Francisco, Stockholm, Berlin, Manchester and Paris. For more information, please visit www.gpbullhound.com, follow us on Twitter @GPBullhound or watch our video here

About Stickyeyes
Stickyeyes provides creative search and content marketing, influencer engagement and video production and has over 140 employees across the group’s offices in Leeds, Peterborough and London. They were recently named Best Large Integrated Agency at the 2016 European Search Awards and are currently working with large, international and enterprise level brands including Staples, Hertz, AO.com, Superdry, ShopBop, Admiral Group and IG Index. For more information, please visit www.stickyeyes.com

About IPG Mediabrands

IPG Mediabrands manages the global media related assets of the Interpublic group, managing over $37 billion in marketing investment on behalf of its clients and employing over 8,500 marketing communication specialists in more than 130 countries. To learn more, visit www.interpublic.com