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sold to


November 2016


About the Client

Karmarama is one of the UK’s largest independent agencies renowned for blending creativity, digital and data to develop campaigns that help brands better engage with consumers.

About the Deal

GP Bullhound, the European technology investment bank, acted as financial adviser to Karmarama on its sale to Accenture
The acquisition strengthens the ability of Accenture Interactive, part of Accenture Digital, to create and deliver integrated customer experiences to brands in the UK and beyond.
This represents the completion of GP Bullhound’s 19th transaction in 2016 and further underlines the firm’s leading position in the digital agency sector, following on from recent successful transactions completed for clients such as Essence, The BIO Agency, Stickyeyes, Potato, Conrad Caine, Designit, Fjord, Glispa, Seren, Realise, TLGG, Somo, Great Fridays and Fetch.


“As part of Accenture Interactive, we will dramatically enhance our ability to offer best-in-class creativity and digital delivery.” said Ben Bilboul, CEO at Karmarama. He continues: “GP Bullhound have been a great advisor, their strong expertise and relationships in the sector proved invaluable.”
Simon Nicholls, Partner of GP Bullhound commented: “We are proud to have advised Karmarama on this landmark transaction, which is a world first in bringing together a global consultancy with a true creative agency. We expect to see further pioneering transactions crossing historic boundaries between marketing, consultancy and IT services, as these silos continue to break down.”