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sold to

Advantage Solutions

April 2017


About the Client

Adlucent is a platform for internet retailers to create, launch and manage high-volume and product-based online campaigns. Adlucent combines advanced audience data with predictive advertising technology to help retailers find, engage, and convert their most valuable customers.

About the deal

Adlucent, the data and analytics-driven search and digital marketing agency, has been acquired by Advantage Solutions, a leading sales and marketing agency. 

Transaction led by GP Bullhound’s New York team while part of AdMedia Partners