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sold to


June 2015


About the Client

Anumex is a leading online classifieds company headquartered in Guadalajara, Mexico and was founded in 2004. Anumex was launched in 2004, and is today a leading online classifieds site in some of the 31 Mexican federal states. Up until Schibsted’s acquisition, Anumex was owned by its founders and financial investors.

About the Deal

GP Bullhound acted as the exclusive financial advisor to Mexican online classifieds site Anumex on the sale to Schibsted ASA (SCHA/SCHB). This represents the completion of GP Bullhound’s 9th transaction in 2015 and further demonstrates the firm’s transatlantic footprint and capability, and its commitment to working with category leading businesses in the online marketplace sector.


CEO of Schibsted Media Group, Rolv Erik Ryssdal said: “By combining the two sites, we are able to create additional value for buyers and sellers through an even larger and more liquid market place. This acquisition represents another move towards our goal of establishing strong, market leading online classifieds positions in attractive markets. To achieve this goal, we invest both through organic initiatives, bolt on acquisitions and structural agreements.”

Per Roman, Managing Partner of GP Bullhound commented: “We are delighted to have advised Anumex and its experienced founders and investors on this landmark transaction in the Mexican online classifieds market. I am also very pleased as this is yet another successful transaction for us in the online marketplace industry.”