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AppBuddy

sold to

Validity

June 2019

 

About the Client

Headquartered in the Bay Area, AppBuddy is the leader in grid-based SaaS applications. Endorsed by top ratings in the Salesforce AppExchange, AppBuddy makes it easy to configure grids and charts to present users with a single view to manage all of the data they need on one screen, across multiple objects. The platform’s value proposition has produced an impressive roster of enterprise customers, including NetApp, Intelsat, AdRoll and Experian, among many others.
 

About the deal

GP Bullhound acted as the exclusive financial advisor to AppBuddy, a Bay Area-based enterprise SaaS provider, on its sale to Validity, a leader in customer data quality, based in Boston and backed by Silversmith Capital Partners and Providence Equity. The addition of AppBuddy to the portfolio of Validity’s SaaS solutions greatly expands Validity’s growth potential across sales, marketing and customer success teams that rely on customer data, thus making its platform even more strategic for its customers. This represents GP Bullhound’s 10th closed transaction in the software space in the last 12 months, following recent closed deals including the sale of Falcon.io to Cision, Synthesio to Ipsos and Rant & Rave to Upland Software.
 

Quotes

“On behalf of everyone at AppBuddy, we are thrilled to be part of the Validity family. We care passionately about connecting users with data in a way that creates a clear, informative experience. Validity is a growth machine that we simply had to be part of. GP Bullhound drove an efficient process and enabled us to zero in on the ideal strategic fit for AppBuddy; the GP Bullhound team operated with a high level of expertise in this space and dedication that ensured a successful outcome.” said Marc Aubin, Co-Founder and CEO of AppBuddy.
 
Jonathan Cantwell, Executive Director at GP Bullhound, commented: “It has been a pleasure working with Marc and the AppBuddy team, along with working across the table from a high-class buyer in Validity. By joining forces, Validity and AppBuddy will create a strong presence in the data integrity SaaS market.”