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Aquila Insight

sold to


July 2017


About the Client

Founded in 2012 with offices in Edinburgh and London, Aquila Insight is one of the largest independent data analytics organizations in the UK. Aquila Insight specializes in predictive analytics and data-driven strategies to help top brands drive ROI.

About the deal

GP Bullhound acted as the exclusive financial advisor to Aquila Insight on its sale to Merkle, a leading technology-enabled, data-driven performance marketing agency. This represents GP Bullhound’s 12th transaction in 2017 and further underlines the firm’s expertise in advising digital services category leaders, following on from previous transactions completed for clients such as The Cocktail (sold to Wunderman), Sequence (sold to Salesforce), Karmarama (sold to Accenture), Potato (sold to AKQA), The Bio Agency (sold to Tech Mahindra), Essence (sold to WPP), Designit (sold to Wipro) and Fjord (sold to Accenture), among others.


John Brodie, Joint-CEO and co-founder commented: “We have huge aspirations to grow Aquila in the wider market and being part of Merkle will allow us to reach our potential. We are passionate about analytics driving actions, and being part of Merkle will put Aquila at the heart of the action. GP Bullhound have been a great advisory partner and their expertise and relationships in the sector proved invaluable in delivering this transaction for us.”
Alexis Scorer, Director at GP Bullhound commented: “As marketers embrace advanced analytics we see significant opportunities for innovative and fast-growing data analytics businesses like Aquila Insights. We are delighted to have successfully advised Aquila on this transaction.”