About the Client
Bambuser is a free, simple-to-use live video service that allows users to quickly and easily broadcast, watch and share live video through mobile phones and computers. Bambuser also enables instant sharing to the world’s favorite social networks including Facebook, Twitter and many more. Used by both consumers and professional broadcasters worldwide, Bambuser is the easiest and most dynamic video broadcasting solution for mobile devices, webcams and DV-cameras.
About the Deal
GP Bullhound acted as the exclusive financial adviser to Bambuser in a minority investment from the Associated Press (AP). Under terms of the deal AP’s director of global video news, Sandy MacIntyre, will join Bambuser’s board as a non-executive director. AP’s investment follows the successful development by Bambuser of both its technology and user base. Bambuser has a proven track record for enabling real-time creation, solicitation and distribution of user-generated content. This is supported by a broad product portfolio and clear product roadmap designed to target the needs of a rapidly changing and evolving media landscape.
“We are delighted to have helped the Bambuser team embark on the next part of their incredible journey. Long term relationships with category leaders is a fundamental part of GP Bullhound’s strategy” said GP Bullhound Managing Partner Per Roman.
“Working so closely with the AP over the last year has proven the huge demand for user-generated video content. This equity investment is an important milestone in Bambuser’s journey as it not only brings our two organizations closer, but enables us to share our expertise to an even greater extent. GP Bullhound has as a long-term advisor to Bambuser been instrumental in helping us with this investment from AP. Their knowledge of the sector and its key players has been a great support in the process” said Hans Eriksson, executive chairman at Bambuser.