About the Client
Conrad Caine, a full-service digital agency based in Munich, has been acquired by Possible, an international digital creative agency operating as part of WPP Digital. Conrad Caine will provide Possible with a major presence in the German market and add operations in Brazil and Argentina. It also expands Possible’s technology footprint, deepening their Java development and B2B experience.
Since its founding in 1998 in Munich, Conrad Caine has consistently ranked as one of Germany’s fastest growing creative agencies. Employing 140 people across three offices in Germany, Argentina and Brazil, the company creates top-tier campaigns for global and local brands, helping them connect with consumers across online, mobile, video and social platforms. The award-winning agency works for numerous blue chip clients including Siemens, Deutsche Bank, Allianz and Goodyear Dunlop.
About the Deal
GP Bullhound, the technology investment bank, acted as the exclusive financial advisor to Conrad Caine on its sale to Possible, a WPP digital agency.
This transaction underlines GP Bullhound’s international reach and depth of experience in digital marketing and digital services following on from recent successful transactions, including those completed for clients such as Essence, Designit, Fjord, Glispa, Seren, Realise, TLGG, Somo, Great Fridays and Fetch.
Conrad Caine, CEO, said: “Possible’s emphasis on creativity and measurable success makes them the perfect partner for us. GP Bullhound were a great advisory partner for us, with deep expertise and a long track record in the digital marketing sector.”
Simon Nicholls, Partner at GP Bullhound commented: “This is our 12th transaction in the digital marketing arena in the last two years. As corporate expenditure on digital transformation expands, we continue to see significant ongoing appetite for exciting, fast-growing digital agencies like Conrad Caine.”
Julian Riedlbauer, Partner at GP Bullhound and head of the Berlin office, said. “Germany is seen as a key strategic market by international consolidators and this deal represents our third successful cross-border transaction into the German digital marketing sector in the last twelve months.”