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sold to

Wipro Digital

September 2015


About the Client

Since its founding in 1991 in Aarhus, Denmark, Designit has become one of the world’s largest, privately-held design firms. Employing more than 300 people in nine offices globally, it delivers transformative product-service experiences for some of the world’s most innovative brands in healthcare, telecom, banking, automotive, and retail.

About the Deal

GP Bullhound acted as the exclusive financial adviser to global strategic design firm Designit on its sale to Wipro Digital. Designit’s expertise in experience-driven design complements Wipro Digital’s capabilities in technology, digital strategy, design, and digital architecture. This investment marks a further stage in Wipro’s move to evolve the digital offer it takes to market, combining its reputation and heritage in deep engineering and transformative technology with human centered-design methods.
This transaction underlines GP Bullhound’s international reach and depth of experience in the Digital Design sector, following on from previous successful transactions and investments in the area, including those completed for clients such as Seren, Realise, TLGG, Fjord, Somo, Great Fridays and Fetch. This is the firm’s 17th transaction in 2015 and 200th transactions since inception in 1999.


“Our clients are looking to us to help them transform their businesses and move at the speed of digital. Solving these complex challenges starts with strategic design and fuses a human-centered method with innovative technology solutions delivered by multi-disciplinary teams of strategists, designers and engineers. With our acquisition of Designit, we will complement the capabilities of an established design leader with our engineering heritage and bring compelling value to our clients,” commented Rajan Kohli, Senior Vice President and Global Head, Wipro Digital.
“Design is no longer about beautification. It is about creating a strategic foundation, driving growth and change across industries. There’s an endless market for products, services, and systems that need to be radically simplified and humanized. With Wipro Digital, we can deliver as big as we can dream,” said Mikal Hallstrup, Founder and Chief Visionary Officer, Designit.
Hallstrup added: “The GP Bullhound team effectively became part of the leadership team at Designit, working with us to shape our proposition to the market, prioritize strategic investments and leverage their global network to find the ideal partner for growth and globalisation..”
Manish Madhvani, Managing Partner of GP Bullhound commented: “We predicted Strategic Design would become mission critical for global enterprises five years ago and are delighted to have worked with the Designit team, who have grown into one of the largest and most progressive firms in the sector. Designit’s strategic design expertise when coupled with Wipro will herald a new chapter in the sector.”