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acquisition by

H.I.G. Growth Partners

October 2018


About the Client

Founded in 2009, Eruptr has quickly grown to be a market leader in the growing field of healthcare digital marketing. Eruptr offers a full suite of digital marketing and patient engagement solutions, including Search Engine Marketing, Search Engine Optimization and Social Media Marketing. Eruptr maintains direct customer relationships with blue chip healthcare providers and serves a client base of over 70 hospital systems representing over 150 hospitals.

About the deal

GP Bullhound acted as exclusive financial advisor to Eruptr, a provider of ROI-focused digital marketing healthcare patient engagement and customer acquisition solutions, on its acquisition by H.I.G. Growth Partners, the dedicated growth capital investment affiliate of H.I.G. Capital. This is GP Bullhound’s 17th transaction in 2018 and further underlines the firm’s momentum in the United States, following transactions recently completed for clients including Kepler (sold to KYU), Wongdoody (sold to Infosys) and Strativity (sold to Lieberman Research Worldwide), among many others.


Kevin Minnelli, CEO & Co-founder of Eruptr, and JK Lloyd, President and Co-founder, commented: ”We are excited to enter this next phase of acceleration with H.I.G. Growth as our partner. GP Bullhound’s extensive expertise and global relationship network in the Digital Marketing sector proved invaluable in helping us find the right partner to take us to the next stage of our development. It was a pleasure to benefit from their guidance throughout this successful process.”
Adam Birnbaum, Director at GP Bullhound, commented: “It has been a pleasure to work with Eruptr and helping them bring in the right partner for the next phase of their journey. We see great potential for Eruptr’s continued success in the digital healthcare sector and we firmly believe that the growth in this segment will remain strong.”