Menu People


Strategic investment


About the Client

FLYERALARM was founded in 2002 and is the largest B2B-online printing company in Europe. The company has specialised in selling print marketing products. The product portfolio spans printing products of all kinds – from flyers to hardback books. The printing specialist handles up to 15.000 orders daily and reached a turnover of more than €280 million in 2013. The products are printed exclusively at state-of-the-art partner facilities in Germany. FLYERALARM is headquartered in Würzburg, Germany and active in the UK, Italy, France, Austria, Poland, Spain and Holland.


About the Deal

GP Bullhound acted as financial advisor to FLYERALARM GmbH on its strategic investment in rukzuk AG. rukzuk offers an all-in-one website design, publishing and hosting solutions. With the strategic investment in rukzuk, FLYERALARM is taking a step closer to offering a full suite of marketing services – a key objective outlined by the company.



FLYERALARM CEO Markus Schmedtmann commented: “The strategic investment in rukzuk is an important building block for our path to becoming an all-around marketing services provider. Our customers do not just want prints, but also complementary marketing services. Websites are an important tool in the marketing mix and rukzuk is a young IT company with a very convincing product with a unique selling point in Germany: rukzuk masters the combination of three elements – a design tool, a content management system and hosting services. We see these new services and professional applications as additions for our customer groups. The partnership offers considerable advantages for both companies.”

“FLYERALARM is one of the largest online printing businesses in Europe with significant e-commerce and sales know-how. We have reached our first goal, which was to develop an all-in-one website design solution. With the conclusion of the first chapter of our journey, comes the second step: ramping up our sales effort. We are convinced that FLYERALARM is the ideal partner for this second step and we look forward to a successful future together.” comments Sebastian Roller, CEO of rukzuk.

Markus Schmedtmann continues “GP Bullhound has been extremely helpful in identifying the opportunity and masterminding the investment process. The team has shown total dedication throughout the process and their diligent analysis and structuring advice proved very valuable for the transaction.”