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Sumo Digital

sold to

Management & Northedge

November 2014


About the Client

Sumo Digital is a world class multi-platform game development studio based in Sheffield, UK and Pune, India. Sumo was acquired by Foundation 9 in 2007. The company has seen significant growth since it was created and now employs over 270 people worldwide. Sumo works with leading game console manufacturers and tier 1 game publishers and has a history of category leading games including Little Big Planet 3, Forza Horizon 2 (Xbox 360), Xbox Fitness, Sonic & All-Stars Racing Transformed and Virtua Tennis.


About the Deal

GP Bullhound acted as the exclusive financial advisor to Foundation 9 Entertainment, Inc. (“Foundation 9”) on the sale of Sumo Digital Ltd (“Sumo Digital”) to management backed by NorthEdge Capital LLP (“NorthEdge”).
This represents the completion of GP Bullhound’s 27th transaction in 2014.



James North-Hearn, the CEO of Foundation 9 commented “Having been one of the original founders of Sumo Digital, I am pleased to see the business has secured the right backing to allow it to continue its growth trajectory. GP Bullhound has been extremely helpful every step of the way, utilizing their global team and network of relationships while showing total dedication throughout the process”.