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About the Client

Libratone develops wireless audio systems that break with the traditional ideas of what a speaker should look and sound like. By leveraging the capabilities of modern wireless technology, Libratone develops speakers that can be placed anywhere in the room and provide an optimal listening experience, no matter where you are. Based on the Scandinavian design tradition, they combine high sound quality with an organic design language that fits into modern consumers’ lives and decor. By adjusting the listening experience to the 21st century lifestyle and by using form factors and colours in new ways, Libratone appeals to discerning, design-oriented and quality conscious users. Libratone was founded in 2009 and launched its first speaker in late 2010.


About the Deal

GP Bullhound acted as the exclusive financial advisor to the Danish wireless audio company Libratone A/S (“Libratone”) on its sale to a consortium of Asian investors and Libratone management.



“The new owners are investing in bringing Libratone to a global leadership position. They bring financial and business resources so Libratone can accelerate product innovation, geographic expansion and brand building. We now have the optimal conditions to realise our full potential. GP Bullhound was instrumental in structuring a transaction that worked for all parties. GP Bullhound’s deep sector knowledge, global network and strong advisory experience proved invaluable in finding the right partner” commented Libratone CEO Tommy Andersen.

“We are proud to have been part of the three and a half year journey where Libratone has gone from being an entrepreneurial business to becoming an undisputed success. This is a prime example of how exceptional technology and design combined with financing can create amazing businesses. We are pleased that the new strong owners can take Libratone to new heights. For SEED Capital, the investment in Libratone has been a distinct success”, said General Partner Lars Andersen from SEED Capital.

“It has been a pleasure to advise Libratone and SEED Capital on this marquee transaction. Libratone represents the very best of Danish design thinking and technology development, and under Tommy’s leadership I am confident that this will become a household brand globally. We also have a long experience of working with SEED Capital and again they have proved their ability of finding and backing the winners in Denmark.” said Per Roman, Managing Partner of GP Bullhound.