About the Client
Media iQ is a leading global analytics technology company. By transforming clients’ data into high-performing advertising campaigns, and providing real-time insights to drive tangible business change, Media iQ creates substantial value and ROI for their clients and partners across the globe. Founded in 2010, Media iQ has more than 350 staff in 12 offices globally and serves more than 650 clients.
About the deal
GP Bullhound acted as the exclusive financial advisor to Media IQ on an investment from ECI Partners, a leading growth-focused UK private equity firm.
This represents GP Bullhound’s 11th transaction in the Digital Services sector in the last 18 months alone and further underlines the firm’s expertise in advising category leaders in the sector, following on from previous transactions completed for clients such as Aquila (sold to Merkle), Gleam (investment from Dentsu), The Cocktail (sold to Wunderman), Sequence (sold to Salesforce), Karmarama (sold to Accenture), Potato (sold to AKQA), The Bio Agency (sold to Tech Mahindra), Essence (sold to WPP), Designit (sold to Wipro) and Fjord (sold to Accenture), among many others.
Gurman Hundal, CEO and co-founder of Media iQ commented: “The partnership with ECI is all about accelerating our ambition and growth and today marks the start of a new chapter in our journey. GP Bullhound has given us excellent advice at every step of the way in delivering this transaction, as well as being fun and a pleasure to work with.”
Simon Nicholls, Partner at GP Bullhound commented: “We see an enormous opportunity for companies with data analytics capabilities at scale. Media IQ has developed a strong solution in the market and this investment should enable the company to achieve a global scale to match the founders’ ambitions.”