Survey Sampling International
About the Client
Founded in January 2007, MRops specializes in business-to-business research, executive interviewing, statistical services and sampling solutions to research agencies and management consulting firms across the globe. MRops has the teams, technology and processes to support the execution of the most complex work, from targeting hard to reach audiences around the world, to validating who is actually completing surveys, to developing respondent engagement solutions. They add value by making recommendations to improve the accuracy and quality of the research they conduct, enabling clients to spend more time analyzing the numbers instead of aggregating them. The company has approximately 200 employees across offices in North America, Asia and Europe.
About the deal
MRops, a leading provider of end-to-end market research operations services, has been acquired by Survey Sampling International, a global provider of data solutions and technology for survey research. With this acquisition, SSI strengthens its leadership position as a global data solutions and technology company by significantly expanding its operational and delivery capability, substantially adding to an already fast-growth global B2B business and deepening its expertise in management consulting and healthcare. The acquisition will also expand SSI’s leadership footprint in the Asia Pacific region with the addition of an operations hub in Hyderabad, India.
“Adding a high growth business with such exceptional operational capability and talent is a very strong fit with SSI,” said SSI President and CEO Chris Fanning. “Ian and the MRops team have built an outstanding business, especially in the B2B space, which is very synergistic with SSI’s rapidly expanding B2B offering. MRops’ passionate focus on the consulting and healthcare markets is also very well aligned with our strategic direction.” “SSI has the industry leading technology and global panel, and organizational strength that will enable our existing business to grow more rapidly once MRops has fully integrated with SSI,” said MRops CEO Ian Kiernan.
“We’ve built the teams and processes to support very complex work – from targeting hard to reach audiences, to validating survey quality and completions, to developing respondent engagement solutions – and our consulting and healthcare clientele will be much better served with this powerful combination. MRops’ full service expertise, combined with SSI’s panel size, global scope and integrated technology platform, creates a very attractive value proposition to customers worldwide.”
Transaction led by GP Bullhound’s New York team while part of AdMedia Partners