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sold to


January 2018


About the Client

Paradigma is a Madrid-based leading digital technology consultancy advising enterprises on reinventing the way they interact with their clients via digital products using new technologies, big data and software.

About the deal

GP Bullhound acted as the exclusive financial advisor to Paradigma Digital (“Paradigma”) on its sale to Indra Sistemas (“Indra”).This represents GP Bullhound’s second transaction in Spain since the launch of its Madrid office in 2017, and further underlines the firm’s expertise in advising category leaders in the digital consultancy space, following on from previous transactions completed for clients such as The Cocktail (sold to Wunderman, part of WPP), DWA (sold to Merkle), Sequence (sold to Salesforce), Karmarama (sold to Accenture), The BIO Agency (sold to Tech Mahindra), Essence (sold to WPP), Designit (sold to Wipro) and Fjord (sold to Accenture), among many others.


Ignacio Cabrera, Head and Co-Founder of Paradigma commented: “We are excited to become part of Indra, the IT leader in Spain and Latin America. Combining forces with Indra will strengthen our position in Spain and help us better serve an ever-growing international demand. GP Bullhound played an instrumental role in helping us find the right partner for growth; and their combined sector expertise and knowledge of the buyer landscape enabled us to get the best option for the company and its employees”.
Claudio Alvarez, Director at GP Bullhound, commented: “We believe this transaction will help accelerate the rate at which digital transformation is occurring in Spain and Latin America and are proud to have advised Paradigma to help them find the right partner for the next phase of growth”.