About the Client
PlayOn! Sports is the USA’s premier high school sports media company and the nation’s largest rights holder, producer, and aggregator of high school sports events distributed across television, the Internet, and mobile devices. PlayOn! Sports was founded in 2005 and is headquartered in Atlanta, Georgia, with offices in the Midwest and California.
About the Deal
GP Bullhound acted as exclusive financial adviser to PlayOn! Sports on its $26.3 million financing round led by new strategic investor Herff Jones. Herff Jones is a leading provider of graduation, recognition and school spirit products. GP Bullhound managed a selective process targeting both strategic and financial investors and helped guide the Company and its shareholders through a variety of transaction structures and alternatives
David Rudolph, PlayOn! Sports’ CEO and founder commented:
“GP Bullhound’s domain expertise and relationships in the digital media sector were instrumental in the negotiation and execution of this transaction. Their experience and dedication resulted in a highly competitive process and a successful transaction for all parties. Working with Herff Jones is a tremendous opportunity for PlayOn! Sports – partnering with the proven leader in the high school space across their multiple products and services will allow us to rapidly expand and deepen our relationships.”
GP Bullhound Partner Alec Dafferner commented:
“We are delighted to have worked with the category leader in high school sports media and look forward to PlayOn! Sports’ continued success. This deal represents the completion of GP Bullhound’s 13th transaction in 2013 and further reinforces our commitment to the digital media sector.”