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sold to


March 2016


About the Client

Potato focuses on designing and building complex, secure and scalable web applications. Potato delivers impressive technical solutions for leading brands particularly in the field of Django and Python and its work sits at the heart of many influential marketing campaigns. Clients include Google and Canon. Potato is headquartered in London, with an office in Bristol and a presence in San Francisco.

About the Deal

GP Bullhound acted as the exclusive financial advisor to Box of Vegetables Limited, the parent company of leading software engineering specialist Potato, on the sale of a majority stake to AKQA, a WPP agency. This transaction is GP Bullhound’s 13th digital agency transaction in little over 24 months, following on from those completed for clients such as Essence, Conrad Caine, Designit, Fjord, Glispa, Seren, Realise, TLGG, Somo, Great Fridays and Fetch.


Jason Cartwright, Potato’s CEO said: “We are incredibly excited about the opportunities this partnership will create. The intersection of data, engineering and creative excellence is a perfect description of where our industry is heading. GP Bullhound have been a great advisory partner and their relationships in the sector proved invaluable in delivering this transaction for us.”
Simon Nicholls, Partner at GP Bullhound commented: “Marketing is increasingly becoming an engineering task. We see significant opportunity for talented and fast-growing software engineering specialists like Potato.”