Menu People

Rakuten USA

preferred share investment

Rakuten Commerce

December 2014


About the Client

Rakuten USA provides an online marketplace for the sale of goods and services. The company was incorporated in 2000 and is based in Cambridge, Massachusetts. Rakuten USA, Inc. operates as a subsidiary of Rakuten, Inc.

Rakuten Commerce operates an online retail marketplace. It retails a range of products in the categories of computers and office products, clothing, shoes, jewelry, electronics, wine, food and gourmets, gifts, video games, books, movies, music, home and household products, health and beauty care products, toys and baby products, and sports goods and bags through an e-commerce site. The company was incorporated as Inc. on August 3, 1998 and is headquartered in Aliso Viejo, California. On July 1, 2010, Inc. was acquired by Rakuten, Inc. On July 31, 2014, was reorganized as Rakuten Commerce LLC.


About the Deal

GP Bullhound acted as a financial advisor to Rakuten USA on a preferred share investment into Rakuten Commerce. The transaction was successfully completed within a short timeframe with minimal distraction to the Company.


Alec Dafferner, Partner at GP Bullhound and head of its San Francisco office stated: “It has been a pleasure to advise Rakuten on this transaction and we are glad to have achieved a result that fully satisfies all stakeholders.”