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sold to

W2O Group

December 2016


About the Client

Sentient Interactive, LLC, is a digital first, results-driven marketing agency with expertise in technologic and data solutions to drive measurable results for its clients. Sentient’s full suite of digital services includes insights and strategy, creative, tech development and digital media management all focused on interactivating their clients’ brands and driving measurable results. Sentient’s industry expertise includes pharmaceuticals and healthcare, financial services, B2B services, and consumer products and services. From insights to ideas to impact, Sentient’s proprietary processes infuse astute strategic thinking with award-winning creative to deliver results that are measured and meaningful. Sentient’s unique results-driven approach is capable of illustrating for clients return on marketing investment prior to, during and after execution of their programs. For more information, please visit

About the deal

Sentient Interactive, an award-winning digital marketing and communications agency, has been acquired by Mountaingate Capital’s portfolio company, W2O Group, an integrated network of complementary analytics and digitally-oriented marketing and communications firms.


Sentient president and co-founder Adam Cossman said: “We are fired up to be part of such an impressive progressive and forward-thinking organization. This dynamic partnership brings together two companies that share a common vision rooted in analytics, insights and measurement. We’re looking forward to adding to the market leadership position that Jim
and his team have created.”
Transaction led by GP Bullhound’s New York team while part of AdMedia Partners