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sold to


February 2017


About the Client

Founded in 2005, Sequence is a leading connected experience consulting & design agency with offices in San Francisco and New York. Sequence creates connected experiences by designing and building digital products and services that connect with people and grow businesses. The company has over 70 employees and serves blue chip clients including Apple, Chevron, Facebook, Chipotle, and Medtronic.

About the deal

Sequence will enhance and scale Salesforce’s experience design capabilities, helping customers use the power of design to better connect with their customers in entirely new ways.


Alec Dafferner, Partner at GP Bullhound, commented: “Over the years, Sequence has worked with some of the world’s best-known and most innovative companies. Now as part of Salesforce, Sequence can continue their mission of leading design-driven transformation by creating innovative digital products and connected customer experiences.”