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sold to

IMImobile PLC

About the Client

Textlocal is a self-service SMS communications company dedicated to bringing market-leading customer engagement tools to businesses across Europe. They provide a variety of tools including marketing and notification customer messaging, surveying, m-ticketing / vouchering and an easy to use mobile web page editor via their self-service cloud platform. The company was founded in 2005 by Alastair Shortland and Darren Daws and today supports over 120,000 customers across the UK, Ireland and Spain. The technology behind Textlocal is proprietary and has won a variety of high profile awards including EMMA’s best SMS platform award.


About the Deal

GP Bullhound, the international dealmakers in technology, acted as the exclusive financial advisor to Textlocal Ltd (“Textlocal”) on its sale to IMImobile PLC (AIM: IMO) (“IMImobile”).
Textlocal was founded in 2005 by Alastair Shortland and Darren Daws who built the company, without any external capital, into an award winning mobile communications company based in Chester and Malvern in the UK. The Company provides a self-service cloud communications platform which brings customer engagement tools to businesses across Europe. Publicly listed IMImobile, a leading global technology company, has agreed to acquire 100% of Textlocal for £13.15m. This represents the completion of GP Bullhound’s 22nd transaction in 2014 and further highlights the firm’s commitment to working with category leaders.



“Throughout the transaction GP Bullhound provided invaluable advice and support to Alastair and myself. They are clearly very experienced at working with founders and really understood our business and future plans. Their network connected us to the leading global mobile businesses and as a result we were able to select IMImobile as the best match for us and our team” said Darren Daws, Co-founder and Chairman of Textlocal.
IMImobile Chief Executive Officer Jay Patel commented: “The acquisition of Textlocal will help us build out our set of smarter mobile engagement product and solutions. Textlocal has a best-in-class product that addresses segments of the market that we do not currently serve.”