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The Cocktail

sold to

Wunderman, part of WPP

June 2017


About the Client

Founded in 2003, The Cocktail is a leading independent digital transformation agency with offices in Madrid, Mexico City and Bogotá. The Cocktail designs and delivers customer-centric digital solutions through an integrated approach between design, strategy, data, and technology. The company has over 250 employees and serves blue chip clients including BBVA, El Corte Inglés, Carrefour and Iberostar. For more information, please visit

About the deal

GP Bullhound, the European technology investment bank, acted as the exclusive financial advisor to The Cocktail on its sale to Wunderman, part of WPP.


Alberto Knapp, CEO and Founder of The Cocktail commented: “Technology and Innovation are continuing to play a pivotal role in the way our client’s think about customer engagement, and with a global partner like Wunderman we believe that the combination of Technology, Innovation and Data create a compelling proposition for brands looking to effectively engage consumers in the digital world. GP Bullhound’s deep sector expertise and global network proved vital in finding the right partner for The Cocktail. We are very excited about joining forces with Wunderman, which will benefit all our current clients while creating significant opportunities to build an even stronger position in Spain and Latin America.”

Per Roman, Managing Partner at GP Bullhound, and Claudio Alvarez, Director at GP Bullhound, commented: “We are thrilled to have advised Alberto Knapp Bjerén and the rest of The Cocktail team as the company enters its next growth phase. The Cocktail’s partnership with Wunderman will allow it to cement its position as the leading Digital Transformation consultancy in Spain and continue to grow its geographical footprint in Latin America.”