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sold to

Omnicom Group

February 2015


About the Client

TLGG is a leading strategic consulting and digital transformation agency based in Berlin with expertise in social CRM, digital platforms and community management and nearly 100 employees.


About the Deal

GP Bullhound, acted as the exclusive financial advisor to Torben, Lucie und die gelbe Gefahr GmbH (“TLGG”) on its sale to Omnicom Group.
Joining Omnicom’s RAPP Worldwide network will give TLGG the ability to draw from RAPP’s data insight, technology and creative expertise and to expand its offering to clients, as well as gaining access to RAPP’s global network.



Christoph Bornschein, Founder of TLGG, said: “As our customers’ businesses are global, we position ourselves internationally. The services of GP Bullhound have been invaluable throughout the process. Their extensive sector experience and global network were instrumental in attracting global buyer interest and driving this transaction to a highly successful end.”
Julian Riedlbauer, Partner at GP Bullhound and head of the Berlin office, said. “It has been great to advise TLGG and its shareholders on this transaction. TLGG is the market leader in digital transformation in Germany and this transaction helps Omnicom to strengthen its footprint in the strategically important German market”.
Simon Nicholls, Partner at GP Bullhound, added: “Digital and mobile transformation is of critical importance for major corporations globally, yet real expertise remains rare. We expect further consolidation in this space.”