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sold to

GB Group PLC

November 2014


About the Client

Transactis is a customer insight, data management and anti-fraud services business, providing marketing, fraud prevention, and customer management solutions to some of the most successful organisations in the UK. Alongside its strength in retail, drawing on the unique transactional data pooled from more than 200 of the UK’s leading home shopping brands, Transactis manages solutions for Nationwide Building Society, HM Revenue and Customs, Shop Direct Group, and Betfair, amongst other clients.


About the Deal

GP Bullhound acted as the exclusive financial advisor to Shop Direct on the sale of Transactis to GB Group PLC (AIM: GBG).
Based in Liverpool, Transactis delivers anti-fraud and marketing related services to both the private and public sectors in the UK. Transactis is one of the UK’s leading specialists in combining data from multiple sources with its own proprietary software and analytics, to provide clients with actionable insights on an individual’s propensity to buy, as well as identifying potential patterns of fraud.
The acquisition strengthens GBG’s Identity Intelligence offerings with a unique data asset, adds a technology portfolio that complements GBG’s existing solutions, and will bring with it recurring revenues with blue chip customers such as Nationwide Building Society, Betfair, HMRC and Shop Direct Group.
This represents the completion of GP Bullhound’s 23rd transaction in 2014 and further highlights the firm’s commitment to working with category leaders.



GP Bullhound Director Alexis Scorer commented: “GP Bullhound has had a relationship with the shareholders of Transactis for many years, and is delighted to have advised on the sale to GB Group. This transaction highlights our commitment to working with leading Data Analytics businesses from across the UK.”
A spokesman for Shop Direct Group commented “GB Group offers an excellent opportunity for the continued development of Transactis staff and customers. It is extremely well positioned to build upon Transactis’ existing reputation for industry leading insight and marketing services and we feel that, together, Transactis and GBG will continue to be a real force in the identity intelligence market.”
Richard Law, Chief Executive Officer, of GB Group commented “Transactis has made a considerable investment over the last few years to create a strong technology platform and attracted some excellent customers in both the public and private sectors. This acquisition will add a valuable data asset which can be deployed in our existing software products and further strengthens GBG’s identity intelligence credentials.”