Menu People


sold to


March 2016


About the Client

Based in Austin, Texas, Vemory is a leading mobile technology developer focused on helping people create memorable, magical content from their mobile phones. Their flagship application is Splice, an award-winning mobile editor that allows users to manually create customized edits with advanced features normally found on desktop editing applications, but with the speed and efficiency of a mobile app interface. With tens of millions of users and over 100 million videos created, Splice is one of the most popular photo and video apps on the planet.

About the Deal

GP Bullhound, the technology investment bank, acted as the exclusive financial advisor to Vemory on its announced sale to GoPro Inc. (“GoPro”)
Merging Splice into GoPro’s mobile strategy will accelerate GoPro’s ability to deliver ultra-convenient, yet powerful, mobile editing solutions to GoPro customers and billions of smartphone users. This represents the firm’s 25th transaction in the last twelve months and emphasizes GP Bullhound’s track record of working with leading companies in the global mobile technology sector.


Nicholas Woodman, founder and CEO of GoPro commented: “Splice and GoPro will combine to deliver what we believe will be the fastest and most enjoyable mobile editing experience. We believe the accessibility, speed and efficiency of mobile will make it the predominant editing platform of the future.”
Alec Dafferner, Partner at GP Bullhound and Vemory board Director commented: “GP Bullhound is pleased to have successfully advised Vemory on this transaction. Having joined the board in 2014, it has been amazing to participate in this journey and see the ongoing development of Splice and its impressive global momentum. GoPro is the perfect home for Splice and the Vemory team.”