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Stockholm, 15 November 2022 - GP Bullhound announces a new follow-on investment into Sesamy, a Swedish audio and e-book online platform created by the founders of Acast, in a €3.3m raise led by GP Bullhound with participation from new investors including Co_Made, Tham Invest and Brofunds, in addition to existing investors Måns Ulvestam, Karl Rosander and Hållbar. The additional seed funding brings Sesamy’s total raise to €7.3m to date.

Founded in March 2021 in Stockholm, Sesamy provides a comprehensive model for the consumption and monetisation of digital content, and a streamlined alternative to existing subscription models, whilst simultaneously driving a more transparent exchange between consumers and creators of content across the internet. The company has partnered with every major book publisher in Sweden and Denmark, to offer its users the option to purchase eBooks, audiobooks, and podcasts as single-purchases that can be consumed on any app or device.

The investment capital will be used to provide a new tech-driven approach to monetising news and magazines, particularly through its groundbreaking technology SmartID, launched in October 2022 with Swedish publication Breakit, which enables publishers to monetise non-subscribed readers, without cannibalising their existing revenues from digital subscriptions. The software will also include built-in price optimisation that suggests a fair price to readers and publishers alike to maximise revenues through in-depth analytics, ensuring that the platform remains at the cutting edge of usability.

Måns Ulvestam, CEO and Co-founder of Sesamy, commented: “At Sesamy, our goal is a simple yet comprehensive one: to bring back open to the internet. This is why our paywall technology is transparent and flexible for both digital content creators and consumers alike; giving consumers the option to make single purchases of articles whilst ensuring subscription revenues are not cannibalised.”

Karl Rosander, Chairman and Co-founder of Sesamy, added: “Informed by data and analytics, our ability to provide a smart paywall to businesses seeking incremental revenue streams at a time of great economic uncertainty has never been more crucial; underpinning quality journalism with a sustainable model for monetisation fit for the modern age.”

Per Roman, Managing Partner and Co-founder of GP Bullhound, commented: “We are thrilled to be continuing this exciting journey with Sesamy in the pursuit of making premium digital content accessible to all. We firmly believe that Sesamy will play a vital role in democratising access to content over the coming decade, and we look forward to supporting them on this exciting journey.”

GP Bullhound invested through Fund V. Other recent investments include EcoVadis, Connex One, Typeform, HackerOne, Whoop, Patreon, DuckDuckGo, Discord, Revolut, and Klarna, among many others.

For enquiries, please contact:
Hampus Hellermark, Principal, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit

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