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GP Bullhound invests in Sesamy

Re-democratising access to digital content.

29 April 2021 - GP Bullhound announces its latest investment, in audio and e-book online platform Sesamy, created by the founders of Acast, the largest global podcast company. Other co-investors include Edastra and Peter Dahlberg, Founder and former CEO of AniCura.

By providing single purchases and frictionless consumption of digital content – and adding new ways to engage the creators – Sesamy aims to de-wall and re-democratise access to copyrighted digital content.

The investment capital will be used toward international expansion throughout 2021 and continuing to ensure the platform is at the cutting edge of usability, while providing a more viable digital model for the creation and consumption of content.

Måns Ulvestam, Founder and CEO of Sesamy, comments: “We are committed, at Sesamy, to creating a new digital model that opens up the internet: providing more for consumers and content-makers, alike. With this aim, we are delighted that such prestigious investment firms are placing their trust in this mission: to create a new, more sustainable platform for culture and information. At Sesamy, we envision a space that does justice to digital content, its diligent creators, and passionate consumers.”

Per Roman, Co-Founder and Managing Partner of GP Bullhound, adds: “When Måns and Karl told me about their new business, their vision immediately felt right. As lead investors we were able to put together a syndicate and invest in less than a week, to help the company accelerate with speed.”

GP Bullhound invested through Fund V, following other recent investments including Glovo, Klarna, Wallapop, Discord, Vivino, Elias, DuckDuckGo and MariaDB.

For enquiries, please contact Hampus Hellermark, Associate, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 10 offices spanning Europe, the US and Asia. For more information, please visit

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