Investment in Burt
The cloud based marketing intelligence and analytics platform.
November 2012 - GP Bullhound acted as the exclusive financial advisor to Burt AB on its Expansion Capital financing round. Burt is now focusing on leveraging the momentum that has been achieved in their sales organisation to further expand the client base across both Europe and North America while also continuing to enhance their suite of applications.

Burt is a SaaS based marketing intelligence and analytics service for digital publishers and online advertisers. Its award winning applications for planning, targeting and analysis are being used by leading advertisers, agencies and publishers across Europe, North America and Asia. Burt’s platform handles over 100 billion digital events per month in its cloud based platform.

“We enjoyed working with GP Bullhound, valued their commitment and support throughout the transaction process. This round puts us in a strong position to capitalise on the rapid development of our platform over the past year and I look forward to the exciting times ahead,” says Burt CEO Gustav von Sydow.

Sector
Software