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Mag+ Acquired by MPS

Digital publishing tools to create mobile applications for content sharing.

Stockholm, 5 July 2016 - GP Bullhound, the technology investment bank, acted as the exclusive financial advisor to Bonnier Growth Media on its sale of Mag+ to MPS Limited.

Founded in 2011 as a subsidiary to Bonnier Growth Media, Mag+ is a digital publishing tools provider allowing publishers and enterprise clients to create and distribute mobile applications for content sharing. Based in Stockholm, Sweden, and New York, USA, Mag+ serves a global customer base including sector leaders within publishing, education, retail, automotive and more.

Staffan Ekholm, CEO of Mag+, commented: “Having spent the past six years working together with our team to build Mag+ into one of the world’s most sought after publishing platforms, plus recently launching a second innovative app creation tool (Semble) on the market, I am proud to say that MPS is the perfect home for our company’s future. It’s a home that will embrace the legacy of our strength in building innovative tools for transforming content and stories into apps on mobile devices and grow our businesses further and to its fullest potential.”

“GP Bullhound has done a fantastic job helping us navigate through this transaction. It’s been great working with their always professional and impressively hard working team.”

Based in India and listed on the Indian Stock Exchanges, MPS is a leading provider of platforms and services to the publishing industry. This strategic acquisition is part of MPS’ strategy to further expand its offering within digital content creation and will enhance their platform capabilities and expand their reach into new publishing markets. Furthermore, it will allow MPS to advise and support its existing publishing clients as they define their mobile content strategies.

Ulrika Saxon, CEO of Bonnier Growth Media, commented: “Under Staffan Ekholm’s leadership, Mag+ has succeeded in broadening its offer to new customers and new product categories. I’m convinced that MPS, with its focus on platforms and services for content development, will provide a good environment in which Mag+ can continue to develop.”

Carl Wessberg, Director of GP Bullhound, commented: “Mag+ is a leader and has been a pioneer in providing tools for mobile application creation ever since the early days of the iPad. We are delighted about the combination with MPS which will allow Staffan and his team to continue on this journey and to strengthen the position.”

This represents the completion of GP Bullhound’s 11th transaction in 2016 and further establishes the firm’s expertise in advising SaaS category leaders, following on from recent transactions including Signavio and Multiposting.

For enquiries please contact Per Roman, Managing Partner, at, or Carl Wessberg, Director, at

About GP Bullhound
As dealmakers in technology, GP Bullhound provides independent strategic advice on mergers and acquisitions and private placements to entrepreneurs, companies and investors. By combining a true passion for innovation with great access to global buyers and capital across Europe, US and Asia, GP Bullhound has completed transactions with many category leaders including Avito, Delivery Hero, Fjord,, Pingdom, Pozitron and Spotify. The firm was founded in London in 1999 and today also has offices in San Francisco, Stockholm, Berlin, Manchester and Paris. For more information, please visit, follow on Twitter @GPBullhound or watch our video here.

About Mag+
Mag+ is a complete ecosystem for creating and distributing content to apps on the 1 billion+ mobile devices in the world. Mag+ apps are content hubs that engage users and keep them coming back. We give you tools for creating and delivering designed touchscreen-native documents and issues, news items, real-time notifications, in-app messaging and web content. Mag+ pioneered touchscreen publishing on the first iPad and remains the fastest, simplest publishing platform for creating content optimized for mobile devices, without the need for programming skills. Mag+ has offices in Stockholm and New York. For more information:

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