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SMS Park acquired by EasyPark

Building smarter, more liveable cities through mobile parking solutions.

Stockholm, 3 October 2019 - GP Bullhound acted as exclusive financial advisor to Inteleon Holding AB, the operator of the Swedish mobile parking solution SMS Park, on its acquisition by EasyPark, one of Europe’s premier mobile parking providers backed by Vitruvian Partners and Verdane Capital Advisors.

Inteleon operates SMS Park, a leading provider of mobile parking solutions in Sweden with almost 2 million users. Through a simple user interface, parkers are offered an easy and secure way to park and pay across more than 250 cities and towns in Sweden.

Sebastian Wallin, Co-founder of SMS Park, commented: ”We are very happy with the outcome of this transaction as it will allow SMS Park to continue building a world class mobile parking solution for customers across Sweden and Europe. Throughout the process, we have been truly impressed by the skilful execution from the GP Bullhound team. Their market knowledge and experience have played an instrumental part in closing this successful transaction.”

Carl Wessberg and Sven Raeymaekers, Partners at GP Bullhound, commented: ”We are delighted to have been working with SMS Park on this exciting journey. We are convinced that EasyPark is the right home for SMS Park, as they share the same vision of helping build smarter, more liveable cities through mobile parking solutions”.

This is GP Bullhound’s 16th transaction in 2019 and further cements the firm’s strong execution capabilities in the Nordics, having recently advised companies such as Falcon.IO, Extenda, The North Alliance, Solita Group,, and Icomera.

For enquiries please contact: Carl Wessberg, Partner, at, or Sven Raeymaekers, Partner, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris, Hong Kong, Madrid and New York. For more information, please visit, or follow on Twitter @GPBullhound.

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