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Fully integrated digital marketing capabilities combined with deep understanding of human behaviour.

London, 10 April 2024 - GP Bullhound is pleased to announce its role as the exclusive financial advisor to Unlimited on its sale to Accenture.

Unlimited is an award-winning integrated customer engagement agency with nearly 600 employees across the UK and is comprised of TMW, Walnut, Health Unlimited and Nelson Bostock. Unlimited places data and a deep understanding of human behaviour at the core of its offering through their proprietary Human Understanding Lab & AI-powered digital insights platform, LUCA. 

Unlimited will become part of Accenture Song. 

Chris Mellish, CEO of Unlimited, commented “To be joining such an ambitious and forward-thinking strategic organization is a massive moment for us. GP Bullhound’s support and deep digital marketing expertise was essential for us to reach this outcome.”.

Simon Nicholls, Partner, and Ravi Ghedia, Managing Director, at GP Bullhound commented: “This transaction reflects the high demand we see for strong integrated CRM capabilities.  By combining CRM activation with behavioural science and the power of generative AI, there is a real opportunity to drive relevant customer experience and engagement.”.

This transaction is further testament to GP Bullhound’s position as a leading adviser globally in the Digital Services sector, having recently advised RocketMill on its sale to PMG, Goat on its sale to WPP and Team ITG on its investment from Bridgepoint, among many others. 

For Enquiries, please contact: 
Simon Nicholls, Partner, at
Ravi Ghedia, Managing Director, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US, and Asia. For more information, please visit

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