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Research by GP Bullhound shows thriving competition on global Enterprise Software market

GP Bullhound releases Enterprise Software report

Berlin, 11 November 2016 – The Enterprise Software market is expected to be worth USD 321bn by the end of 2016, growing at a CAGR of 6% over the next four years. The overall market is showing steady growth and new delivery models allow software challengers to compete with legacy vendors.

The report from GP Bullhound, the technology investment bank, Enterprise Software: Revolutionising the Modern Workplace, is released today. The software market is no longer confined to a few dominating vendors, but finally willing to embrace the best products – even from previously unknown software providers.

While the overall valuations in the software markets have declined throughout the last years, from recurring revenue multiples of above 7.0x revenues mid of 2014 to below 4.0x beginning of 2016, we see signs of recovery and a shift towards a more sustainable valuation approach.

Looking specifically at European investment activity, despite market uncertainty around Brexit, the UK has maintained its leading position. 26 per cent of all enterprise software M&As and 23 per cent of private placements take place in the UK, followed by Germany and France.

The report also includes the findings of a survey of more than 150 enterprise software professionals around purchasing decisions and business-reliance on enterprise software services.

Crucially for enterprise software providers, the results show the growing importance of the end-user on service adoption. 60 per cent of respondents said that the impact of C-level executives on purchasing decisions was low. Whilst 80 per cent said that ease of use was the most important factor.

Julian Riedlbauer, Partner at GP Bullhound, commented: “There has never been a better time for Enterprise Software challengers to compete with leading legacy software vendors. This has created numerous strong fast growing businesses, that quickly reach noticeable size all across Europe.”

The full report, Enterprise Software: Revolutionising the Modern Workplace, is available for download here.

For enquiries, please contact Julian Riedlbauer at, or Sebastian Markowsky at

About GP Bullhound
As dealmakers in technology, GP Bullhound provides independent strategic advice on mergers and acquisitions and private placements to entrepreneurs, companies and investors. By combining a true passion for innovation with market leading access to global buyers and capital across Europe, US and Asia, GP Bullhound has completed transactions with many category leaders including Essence, Avito, Delivery Hero, Fjord, King Digital Entertainment, Pingdom, Innogames and Spotify. The firm was founded in London in 1999 and today also has offices in San Francisco, Stockholm, Berlin, Manchester and Paris. For more information, please visit, follow us on Twitter @GPBullhound or watch our video here

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