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ECI Partners invests in MiQ

Turning data into high-performing advertising campaigns.

London, 19 July 2017 - GP Bullhound, the European technology investment bank, acted as the exclusive financial advisor to MiQ on an investment from ECI Partners, a leading growth-focused UK private equity firm.

MiQ is a leading global analytics technology company. By transforming clients’ data into high-performing advertising campaigns, and providing real-time insights to drive tangible business change, MiQ creates substantial value and ROI for their clients and partners across the globe. Founded in 2010, MiQ has more than 350 staff in 12 offices globally and serves more than 650 clients.

Gurman Hundal, CEO and co-founder of MiQ commented: “The partnership with ECI is all about accelerating our ambition and growth and today marks the start of a new chapter in our journey. GP Bullhound has given us excellent advice at every step of the way in delivering this transaction, as well as being fun and a pleasure to work with.”

Simon Nicholls, Partner at GP Bullhound commented: “We see an enormous opportunity for companies with data analytics capabilities at scale. MiQ has developed a strong solution in the market and this investment should enable the company to achieve a global scale to match the founders’ ambitions.”

This represents GP Bullhound’s 11th transaction in the Digital Services sector in the last 18 months alone and further underlines the firm’s expertise in advising category leaders in the sector, following on from previous transactions completed for clients such as Aquila (sold to Merkle), Gleam (investment from Dentsu), The Cocktail (sold to Wunderman), Sequence (sold to Salesforce), Karmarama (sold to Accenture), Potato (sold to AKQA), The Bio Agency (sold to Tech Mahindra), Essence (sold to WPP), Designit (sold to Wipro) and Fjord (sold to Accenture), among many others.

For enquiries, please contact Simon Nicholls, Partner, at

About GP Bullhound
GP Bullhound is a leading technology merchant bank, providing transaction advice and capital to the best entrepreneurs and founders in Europe and beyond. Founded in 1999, the firm today has offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris and Hong Kong. For more information, please visit, or follow on Twitter @GPBullhound

About MiQ 
MiQ is a leading global analytics technology company that uses its superior analytical platform AiQ to unlock insights from data to drive business growth. AiQ collects, stores and processes over one trillion data points per day, providing customers with valuable insights. MiQ has a clear vision for clients – to inspire through insights. Its expertise is ingesting large amounts of data, modelling data to convert into insights and then actioning these insights through a variety of products and services. In short, MiQ makes data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and unlock new revenue opportunities. Founded in 2010, MiQ has more than 350 staff in 12 offices globally, serves more than 650 clients, and enjoys a 92% client retention rate globally. Headquartered in the UK, it has offices across North America, Europe and Asia.

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