Turning data into marketing intelligence.
MiQ, founded in 2010 by Gurman Hundal and Lee Puri in London, is a leading programmatic media partner for marketers and agencies globally. Their marketing intelligence platform connects data from multiple sources to drive business outcomes, elevate insights and fuel brand strategy for companies in all industries. Today, MiQ has grown to have operations in North America, Europe and APAC employing over 1,000 people in 22 offices across the world.
GP Bullhound invested in MiQ in 2017 alongside ECI Partners, on the back of the relationship cultivated by Simon Nicholls as their trusted advisor. As a value add shareholder, GP Bullhound was able to support MiQ in its phase of hyper growth, leveraging its entire global platform. The investment is expected to generate c.6x return within GP Bullhound Fund III.
Gurman Hundal, Founder and CEO of MiQ commented: “We really valued our relationship with GP Bullhound on multiple levels and thank them for the value they provided to MiQ. Simon has always been a very trusted partner for MiQ and his knowledge of M&A and the programmatic sector was a critical part to help us achieve our ambition of sustained growth.”
Simon Nicholls and Alon Kuperman, Partners at GP Bullhound, stated: “We are delighted for the exceptional team at MiQ on this new and exciting chapter of their growth story. Working with Gurman and Lee has been an absolute pleasure and we are glad to have had the opportunity to support them in becoming a global winner in the programmatic media space.”
This outcome underlines GP Bullhound’s deep expertise in digital media, both on the asset management side with investments in Unity, Believe and Partnerize, and on the advisory side having led transactions such as Mayfair’s investment in LoopMe, the sale of Bliss Point Media to Tinuiti, and the investment in Jellyfish by Fimalac, among others.
About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit www.gpbullhound.com.