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Barcelona, 26 April 2022 - GP Bullhound acted as exclusive financial advisor to Net Rivals SL (Netrivals) and its shareholders (Ona Capital, Angel investors and founders) on its acquisition by Lengow SAS (Lengow) - backed by Marlin Equity Partners.

Based in Barcelona, Netrivals is the leading price intelligence and market analysis SaaS solution for E-commerce and Brands. With its unique and proprietary data management system, Netrivals offers a 360º solution, from data collection to analysis, empowering both brands and retailers with actionable insights, which allows them to compete with an edge. The company has over 300 customers globally, monitors more than 1,000M products from over 32K stores, and is uniquely positioned to capitalise on the increasing importance of best-in-class tools to analyse competition dynamically.

Ivan Ramirez and Salvador Fabregas, Co-founders of Netrivals, commented: “Lengow is the perfect partner for us, with our unique shared vision and complementary product offering, we are very excited for the explosive growth road ahead. GP Bullhound did a remarkable job in advising us on this transaction. Their deep knowledge of interested parties allowed us to find the best partner for Netrivals’ next growth phase, through a smooth and efficient process.”

Miguel Kindelán, Head of Spain at GP Bullhound, commented: “We have always been impressed by the unique technology that the Netrivals team has developed, becoming a world-class reference in their field. The combination with Lengow will create a true category leader and we are excited to see what the future holds for the group.”

The transaction represents yet another milestone for GP Bullhound and is a further testament to the firm’s expertise in the SaaS sector, following recently completed transactions for Weglot (growth investment from Partech Partners), Foxintelligence (acquired by NielsenIQ), MariaDB (Series D growth financing), and EDITED (investment by Wavecrest Growth and Beringea), among many others.

For enquiries, please contact:
Miguel Kindelán, Executive Director, at
Gioia Cerbelli, Vice President, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s best entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit

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