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Q3 2022 insights into Digital Commerce.

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19 October 2022 - GP Bullhound publishes qualitative insights into broader Digital Commerce trends and public and private valuations across the transaction spectrum, and interviews with today’s leaders transforming the sector.

Alessandro Casartelli, Executive Director at GP Bullhound, said: “We have seen different trends emerge strong in Q3. Gamification in education is continuing to surge, with the game-based learning market likely to reach $62bn by 2030. Enthusiasm from educators and learners alike is driving the space. Retailers continue to personalise shopping experiences for consumers, as best-in-class companies see a 25% uptick in revenue from personalisation strategies. Lastly, trading in the agriculture sector is increasingly transitioning online, as farmers benefit from greater visibility and consumers take advantage of more precise product information. On the M&A side, acquisitions by Shopify and Prosus stood out in an otherwise slow quarter. Investors and buyers are taking advantage of lower valuations to target high quality businesses at attractive prices.”

What’s trending this quarter in Digital Commcerce?

Gamification of education increasingly popular with enthusiasm from educators and learners

  • The Game-Based Learning Market is projected to reach $62bn by 2030, a 21% CAGR from 2022
  • Gamification proves to improve engagement both at work and in education
  • As the market matures and continues to grow at >20% p.a. we expect to see increasing amounts of M&A activity, as key players look to consolidate their positions

Personalisation an increasingly important CX differentiator for e-commerce providers

  • 75% of consumers experienced new shopping methods during the pandemic
  • 80% of consumers are more likely to make a purchase if the company offers a personalised shopping experience
  • Retailers see themselves increasing investment into personalisation efforts by 75% over the next three years

Agriculture industry undergoing transformation led by e-commerce

  • >85% of farmers are selling and buying online in 2022, a 790% increase from a decade ago
  • Agriculture e-commerce platforms can increase market efficiency and reduce waste, resulting in improved margins and higher-quality produce
  • The agriculture market was sized at $11bn in 2021 and set for an 8.2% CAGR until 2026

For enquiries, please contact:
Alessandro Casartelli, Executive Director, at

About GP Bullhound
GP Bullhound is a leading technology advisory and investment firm, providing transaction advice and capital to the world’s entrepreneurs and founders. Founded in 1999 in London and Menlo Park, the firm today has 12 offices spanning Europe, the US and Asia. For more information, please visit

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